Breastfeeding publicly is acceptable in Austria and is widely promoted.
You will be able to find Aptamil and Hipp Organic formula in most supermarkets and large pharmacies. You will also be able to find hungry baby products however the pre made formula is only for younger babies. Agrana, Holle and Gittis are local trusted brands.
You will also find formula, food, nappies (pampers and huggies are widely available), wipes, sterilizing equipment and other baby essentials. The baby food selection is excellent and you will find kids menus in most restaurants. Supermarkets and pharmacies also stock snacks, puree, yoghurts and cereals for babies and toddlers.